Accelerating e-commerce and lead gen through performance-driven media
Opportunity:
In July 2024, Stegbar appointed us to manage their media strategy with a clear brief: drive scalable e-commerce growth and high-quality leads across their window, door, and shower screen categories. The brand needed to sharpen its digital performance to compete effectively across DIY and trade segments.
Strategic Insight:
With two distinct audiences – DIY consumers buying online, and home builders seeking quotes, success required channel precision, audience segmentation, and platform integration to drive measurable outcomes.
Our Solution:
We deployed a high-performance digital strategy across Meta, SEM, and GA4, designed to convert both consumer and trade intent. Key elements included:
Audience-specific campaign structures for e-commerce (DIY) and lead generation (builders/home renovators)
Full-funnel SEM campaigns capturing intent across search, shopping, and remarketing
Meta campaigns optimised for product conversion and lead form submissions
| +236% Increase in purchases | +22% Growth in qualified leads | 7.5x ROI |
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