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B2B and B2C

Business Challenge:

The MCG sought to go beyond being a traditional venue and establish itself as an immersive experience for diverse audiences. The business network, Grossi in the Committee Room and the Sports Museum were all important products to communicate.


Tactical campaign planning incorporating the master brand is required to manage the many engagement points the business offers.


We amplified the hero brand of the MCG tours and Sports Museum through an always-on strategy. We complemented this with B2B strategies aiming for business network growth. Finally, hyper-local physical and digital assets were deployed to garner high net-worth clientele for “Committee Room by Grossi”.

Increase YOY

As an iconic Melbourne brand, we always wanted to work with an agency that matched our values and sentiment towards consumer engagement.  The team at Media Republic do just that, along with delivering strategic insights and campaign executions that boost our visibility and achieve data-driven results.

Lewis O’Flynn
Head of sponsorship & Sales, MCG