Macpherson Kelley launches first-ever brand campaign to reach C-suite decision makers
Opportunity:
Macpherson Kelley had never undertaken advertising before and sought to establish a meaningful presence among senior decision-makers. The objective was to build brand awareness, elevate credibility, and attract high-value clients through a smart, efficient media approach.
Strategic Insight:
C-suite executives are time-poor, highly selective, and need to see brand consistency across multiple touchpoints before engaging. Success required an omnichannel strategy that could combine visibility with intent capture.
Our Solution:
We launched a sophisticated full-funnel strategy designed to introduce and embed Macpherson Kelley in the minds of business leaders. Key elements included:
High reach awareness via OOH, YouTube, BVOD and Bloomberg
Precise targeting of executive audiences, with premium placements aligned to business, finance, news and high indexing sports e.g Grand Prix, Golf.
Always-on search to capture high-intent prospects and drive qualified traffic to the website
| +80% In total website users | +212% Growth in direct brand search traffic | 33% Reduction in CPC since campaign launch |
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