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Addressing client concerns
Business Challenge:
Ghanda exhibited concerns regarding potential compromise to their brand integrity during their annual mid-year online warehouse sales event.
Insight:
There is a delicate balance needed between visibility and brand resonance that can be addressed via tightly controlled frequency.
Solution:
We leveraged R&F targeting on Meta and TikTok, ground-breaking “Top-Feed” placement on TikTok, and programmatically bought YouTube ads with strict frequency controls. This addressed the spam-style marketing fears whilst delivering impressive reach and ROI
| $29.67 Social ROAS | 194% Increase revenue YOY |
31,935 Link clicks |
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