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Maximising brand integrity during high-impact sales
Opportunity:
Ghanda Clothing sought to protect their strong brand identity whilst maximising performance during their annual mid-year online warehouse event.
Strategic Insight:
Striking the right balance between high-impact visibility and brand-safe messaging required careful control over ad frequency to maintain resonance without overwhelming audiences.
Our Solution:
We implemented a sophisticated reach-and-frequency (R&F) strategy across Meta and TikTok, securing high-visibility “Top-Feed” placements on TikTok and delivering programmatic YouTube campaigns with precise frequency caps. This approach ensured brand consistency while driving scale and performance, resulting in strong reach, high engagement, and an exceptional return on ad spend.
| $29.67 Social ROAS | 194% Increase revenue YOY |
31,935 Link clicks |
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