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Agile media strategy drives location-based growth for Arcare
Opportunity:
Fluctuating occupancy levels across Arcare’s aged care residences presented a clear opportunity to use agile, location-specific media to better match real-time demand.
Strategic Insight:
When families are searching for care, proximity to loved ones is a top priority. Reaching them with timely, locally relevant messaging was key to meeting this emotional and practical need.
Our Solution:
We implemented a location-led digital strategy that tailored creative by region and optimised continuously using live business intelligence. Search, social, and programmatic channels were used to ensure efficient, scalable impact.
| -58% Reduction in CPA |
125x ROI |
+35% Increase in total web traffic |
We have worked with the team at Media Republic for almost 10 years, their professionalism, creativity, and strategic acumen have ensured our marketing campaigns deliver us exceptional results. Their agile and responsive approach, coupled with transparent analytics, has made them an invaluable partner.